(Some people have confused this technology with a virtual private network, but it doesn’t work the same way. It does so by bouncing your URL requests (such as if you type from your computer to Apple and then to a third-party relay, which obscures where it originated from. iCloud Private Relay: This tool hides your IP address, making it difficult for companies to build the types of profiles they usually use for advertising.If you’d like to have this sort of feature but don’t want to pay for it, a number of free services do the same thing. To check your list of email addresses and change your forwarding address, open Settings > iCloud > Hide My Email. If the randomized address starts receiving spam, you can easily cut off access (and figure out which website might be selling off your data in the process). When you create a new account on any site from your iOS device, you get an option to create a randomized email address just for that site that forwards to your primary email address. Hide my email: This feature works identically to the “hide my email” feature included with sites that support Sign in with Apple, but it doesn’t require Sign in with Apple.Consider an ad blocker: If you want to completely block tracking, consider using a content blocker such as 1Blocker or Ka-Block.Although this is probably private enough, you can opt out of measurements by turning off the Privacy Preserving Ad Measurement option. Essentially, the system makes it so that an advertiser knows only that somebody clicked an ad, not you specifically. Turn off ad measurements: Apple has a system called private click measurement that measures ad campaigns while trying to preserve privacy.You can also set Hide IP Address to Trackers and Websites. This setting will stop some sites from tracking you as you browse the web. Disable tracking: While you’re in the Settings > Safari menu, scroll down to the Privacy & Security section and enable Prevent Cross-Site Tracking.We suggest DuckDuckGo, which doesn’t track you or target ads. Change your default search engine: Google is the default search engine in Safari, but if you don’t like the idea of Google slurping up all your search data, you can change this (afterward, you can always head to if you need to) by going to Settings > Safari > Search Engine.
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